Announcing National Branding Campaign: “Fearless on Every Front”
MICHAEL K. YOUNG
September 20, 2016
ANNOUNCING OUR NATIONAL BRANDING CAMPAIGN
One of the many things I love about our university is our strong sense of service. Most recently, Washington Monthly ranked Texas A&M #1 in service among more than 300 peer institutions. Whether in our research or when 22,000 are gathered at The Big Event, we are fueled by a commitment to help, create, solve and challenge each other – for the good of the world. We are, simply put, FEARLESS ON EVERY FRONT.
This month, we embark on a national branding campaign that speaks to these areas of service around the world. The new Fearless Front campaign will put Texas A&M front and center in The Wall Street Journal, The Economist, The Atlantic, Forbes and other influential magazines and newspapers, as well as across multiple digital platforms including television and social media. We are even taking over every ad space in a "station domination" approach in one of the most populated metro stations in Washington, D.C. - Metro Center – in representing the great things we do to tens of thousands of passersby including those working on Capitol Hill, future students, and as a salute to our Former Students who represent us so well in our nation's capital.
The new campaign is a bold initiative which I am confident will result in greater global awareness of Texas A&M as a key contributor to the world in fearlessly addressing society's most critical problems. This relentless pursuit of excellence is driven by a desire to continue to produce citizens of substance. I encourage you to explore the various aspects of the campaign here.
Stay tuned for more to come on the Fearless Front campaign in the coming weeks. The week of October 3rd will be an exciting one with campaign-related events, our 140th birthday celebration, a scavenger hunt with scholarship prizes and I will deliver the State of the University address.
Thank you for all you have done to help us reach this point in our 140-year history, and for your continued support in helping us share the Texas A&M story with the world.
Michael K. Young